I’m Andrew, a digital director with a passion for building DTC brands.
I’ve scaled brands by creating award-winning digital growth strategies and building high-performing e-commerce & marketing teams that deliver exceptional results.
Over a 12-year career, I’ve led digital teams for a mixture of global brands and high-growth start-ups…
A Focused Approach
Shopify alone has 4.5 million stores and over 7000 apps. That’s a lot of competition and a lot of distraction. With so much money invested in SaaS sales, the industry is obsessed with trending tactics and new tech at the expense of sound strategy. I believe it’s vital to spot the woods from the trees and focus on the strategic areas that will grow your business.
Customer
Understand your customers and composition of customer base.
01
Conversion Rate
Improve conversion rate through systematic processes.
02
Acquisition
Acquire the right customers as cost-effectively as possible.
03
Retention
Maximise the lifetime value of customers.
04
Trading
Maximise potential value from your assortment.
05
Margin
Control cost lines to ensure a viable contribution.
