Hello

I’m Andrew, a digital director with a passion for building DTC brands.

During a 12-year career, I’ve worked for a mixture of global brands and high-growth start-ups, leading a variety of teams covering e-commerce, marketing, CRM, analytics & marketplaces. 

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About Me

I’ve spent over a decade leading digital teams, managing nearly £1bn in e-commerce revenue and £200m+ in digital media spend.

I’ve worked with household names and startups, specialising in growth strategy, performance marketing, and e-commerce. And my teams have delivered award-winning results, winning 5 European Search Awards across 3 brands.

I’m passionate about the fundamentals of DTC and what’s coming next—and I write a blog exploring both.

Find Out More

Summary

Proven record scaling 8 figure e-commerce businesses.

Delivered award-winning acquisition & retention strategies.

International/cross-border expansion specialist.

Senior leadership experience at growth organisations.

Education

2021-23

MBA - Master of Business Administration at Bayes Business School [U.K] Concentration in Digital Business

2018-19

Digital Marketing Analytics at MIT Sloan School Of Management [USA]

2009-12

BA Marketing & Management at Newcastle University Business School [UK]

Work

24-Now

E-Commerce Director at Vivobarefoot

2020-24

Digital Director at Le Col

2016-20

Senior E-Commerce Manager at ASICS Europe

2014-16

Global E-Commerce Manager at Ben Sherman

2013-14

Affiliate Marketing at Rakuten Marketing

Award Winning Results

European Search Awards 2025

Best Use of Search [B2C]

Vivobarefoot

IPM Awards 2023

Best Loyalty Campaign

Le Col - Le Col Cycling Club

IPM Awards 2023

Best Use of Technology & Digital Channels

Le Col - Le Col Cycling Club

Independent Agency Awards 2023

Best Digital Product

Le Col - Le Col Cycling Club

E-Commerce Awards IMRG 2020

Best E-Commerce Website - Leisure & Fitness

Le Col - lecol.cc

Global Search Awards 2020

Best Use of Search [B2C]

ASICS - asics.com

European Search Awards 2019

Best Pan European Search Campaign

ASICS - asics.com

Available for Work

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